21st Annual

Phoenix, AZ 

Saturday, April 1, 2017
8:30 AM

Featured Guest

Clark Kellogg

CBS Sports - (Emcee)

Check out all of AIA's other Final Four Events

AIA Basketball has various ministry events, highlighted by the Legends of the Hardwood Breakfast, taking place at the Men's Final Four. Check out what we will be doing, and join us in Houston in this year!

Final Four Events Page

Keys to Life Award

  The Coach Wooden “Keys to Life” Award is named in honor of legendary basketball coach John Wooden. During his years at UCLA, Coach Wooden guided the Bruins to 10 National Championships (seven consecutive) as well as 19 conference titles. 

The Coach Wooden “Keys to Life” Award is presented annually to a member of the college or professional basketball community who lives out qualities exemplified by Coach Wooden; outstanding character, integrity, and leadership on the court, in the work place, in the home, and in the community. To learn more about Coach Wooden, visit his website.

2016 Winner

Cazzie Russell

Cazzie Russell grew up in Chicago and was the Chicago Sun Times Boy’s high school player of the year in 1962. He went on to earn All American Honors at the University of Michigan while leading them to three consecutive Big Ten Championships and two Final Four appearances, losing to defending National Champion UCLA and John Wooden. In 1966 he was the named College Basketball Player of the year averaging 30 points a game. Russell was the first player taken in the 1966 draft by the New York Knicks, and had a twelve year career in the NBA where he won the NBA Championship in 1970 with the Knicks and was named an All Star in 1972 with the Golden State Warriors. He went on to coach in the CBA and most recently at the Savannah College of Art and Design for thirteen seasons. He is currently an Associate Pastor at Immanuel Baptist in Savannah, Georgia.

Recent Legends Breakfast Highlights

Highlights from the 2012 Legends Breakfast with Clark Kellogg, Dale Brown, and Shaquille O'Neal


Sponsor Opportunities

Presenting Sponsor: $50,000

Full-Court Sponsor: $25,000

All-Star Sponsor: $10,000

Free-Throw Sponsor: $5,000

The Legends of the Hardwood Breakfast is still accepting sponsorships for our 2016 event. It is our goal to work with you and/or your company to create a sponsorship package that works for your desired outcome. For more information, please contact Megan Soderberg at megan.soderberg@athletesinaction.org or 937-352-1061. 


Three Point Table

$2000 for table of 10
  • Premier Seating
  • Free Autograph Ball

Free Throw Table

$1000 for table of 10
  • Standard Seating
  • Free Autograph Ball

Three Point Ticket

$200 per seat
  • Premier Seating
  • Individual Ticket

Free Throw Ticket

$100 per seat
  • Standard Seating
  • Individual Ticket


Place your order online today or by calling 1-800-416-9473


Coming Soon!


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Media Inquiries

Athletes in Action
Jordan Sok