21st Annual

You're Invited

to get up-close and personal with basketball legends, coaches and current players at the 21st Annual Legends of the Hardwood Breakfast!

Get a new look at basketball and prepare to be inspired, entertained, and challenged as sport leaders discuss character, integrity and faith in sport and life. This event is the the only one of it's kind during the Final Four weekend that is open to the public! Click here to reserve your seats now, as this event will sell-out!

Phoenix Convention Center 

West Ballroom

Saturday, April 1, 2017
8:30 AM

2017 Winners

Paul Westphal

  • Former NBA Player and Coach
  • Phoenix Suns

Gary Cunningham

  • Former Assistant (to John Wooden) and Head Coach
  • UCLA Bruins

Event Co- Hosts

Chris Broussard

  • Sports Analyst, Fox Sports 1

Adrian Branch

  • Sports Analyst, ESPN

Special Guests

    Tom Chambers

  • NBA, 1981 - 1997
  • Phoenix Suns, 1988 - 1993

    Dan Majerle

  • NBA 1998 - 2002
  • Phoenix Suns, Coach, 2008 - 2013

    Ann Meyers Drysdale

  • President & General Manager, Phoenix Mercury (WNBA)

    Steve Alford

  • NBA, 1987 - 1991
  • College Coach, 1991 - present
  • Head Coach, UCLA Bruins, 2013 - present

*Also Featuring current players, coaches, and various Phoenix Legends (TBD)

Check out highlights from this event over the years!

Watch our promo video to get a sneak peak of what to expect this year!

Watch Here

Coach Wooden "Keys to Life" Award

  The Coach Wooden “Keys to Life” Award is named in honor of legendary basketball coach John Wooden. During his years at UCLA, Coach Wooden guided the Bruins to 10 National Championships (seven consecutive) as well as 19 conference titles. 

The Coach Wooden “Keys to Life” Award is presented annually to a member of the college or professional basketball community who lives out qualities exemplified by Coach Wooden; outstanding character, integrity, and leadership on the court, in the work place, in the home, and in the community. To learn more about Coach Wooden, visit his website.

Recent Legends Breakfast Highlights

Highlights from the 2012 Legends Breakfast with Clark Kellogg, Dale Brown, and Shaquille O'Neal

National Event Chairmen

Jerry Colangelo, Managing Director, USA Basketball

Mike Ingram, Founder and Chairman, El Dorado Holdings, Inc.

Dick Schultz, Former Executive Director of the NCAA and USOC

Host Committee

Jeri Williams, Phoenix Police Chief

Andre Wadsworth, Former Arizona Cardinal, Entrepreneur, and Pastor at Impact Church

Clark Kellogg, CBS Basketball Analyst

Ernie Johnson , Studio Host, Inside the NBA on TNT

Mark & Chrissy Donnelly, #1 NYT Bestselling Authors, multiple Chicken Soup for the Soul books Founding Partners, Epiphany Entertainment

Greg Stanton , Phoenix Mayor

Tom Lehman , Professional Golfer

Steve Alford , Head Men's Basketball Coach, UCLA

Tony Bennett , Head Men's Basketball Coach, UVA

Tom Chambers , Former Player, Phoenix Suns

Don Cardon , CEO, Cardon Development Group

Kurt Warner , Former Arizona Cardinal

Ann Meyers Drysdale , Retired Hall of Fame Basketball Player and Sportscaster

Dr. Don Wilson, Lead Pastor, Christ's Church of the Valley,Phoenix, Arizona

Dave Tippett, Head coach, Arizona Coyotes


Presenting Sponsor

Full-Court Sponsors

Exclusive Furniture Sponsor

All-Star Sponsors

Merrill Oster

Sponsor Opportunities

Presenting Sponsor: $50,000

Full-Court Sponsor: $25,000

All-Star Sponsor: $10,000

The Legends of the Hardwood Breakfast is still accepting sponsorships for our 2017 event. It is our goal to work with you and/or your company to create a sponsorship package that works for your desired outcome. For more information, please contact Megan Soderberg at megan.soderberg@athletesinaction.org or 937-554-2207. 


Three Point Table

$2000 for table of 10
  • Premier Seating
  • Free Autograph Ball

Free Throw Table

$1000 for table of 10
  • Standard Seating
  • Free Autograph Ball

Three Point Ticket

$200 per seat
  • Premier Seating
  • Individual Ticket

Free Throw Ticket

$100 per seat
  • Standard Seating
  • Individual Ticket


Place your order online today or by calling 1-800-416-9473


Coming Soon!

Guest Information

  • Phoenix Convention Center
    West Building
    100 N. 3rd Street
    Phoenix, AZ 85004
  • *Event will take place in the West Ballroom, located on the third floor of the West Building*

  • Dress is business casual - jacket and tie not required.
  • Will call and Silent Auction will open at 7:30 am
  • The Breakfast starts promptly at 8:30 am and usually ends at 10:30. Please plan to arrive early. 
  • Each guest must show his or her ticket at the door. The table assignment is noted on the ticket. Please note that all ticket sales are final. 


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Media Inquiries

Athletes in Action
Allie Vogel